FREUD OF FASHION - TREND REPORTING AND ANALYSIS FOR THE FASHION INDUSTRY

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2020 Nano Trend - Leggings as Pants. This is truly micro data at this point but we feel that leggings as pants might gain some legit traction. Notice they are all styled with blazers and polished outerwear. Also these New Balance sneakers namely the
New York Fashion Week / NYFW- combing through the runway shows and street style shots from the last week, the stand out show goer for us is @tylynnnguyen Her selections are well tailored, forever pieces that are subtle and sophisticated. Just how we
Styling Trend - Pants tucked into boots. Beginning with Copenhagen fashion week and continuing into New York fashion week our feed has been full of key influencers and early adopters wearing their pants tucked into combat boots. Each fashion month ty
Fashion Month - fashion month has officially kicked off starting with Copenhagen fashion week. So far it has been a continuation of what we have seen in previous fashion months, which is to be expected since micro trends have a shelf life of 2-5 year
Trend Forecast - A micro trend lasts 2-5 years. Often what is referred to in media as a micro trend is truly a fad or nano trend which is more ephemeral. Ugly footwear has been going strong since 2017 so we are now in year 3 and it looks like we are
Current trend - Ugly, chunky dad sneakers have been a thing for a few years now and have really reached near mainstream status being available at most retailers. This trend appears to be branching off now into something a little more subtle. We have
Current Trend - Baggy Jeans. Denim silhouettes are getting wider and bigger. This shape was first popular with Gen Z and younger millennials. Let’s see where it goes from here!
Pre-Fall 2020- Proenza Schouler. The pre-fall collections for 2020 are out which delivers some clues of what’s to come for fall 2020. This Proenza collection is looking really sophisticated and polished and really reminds us of @oldceline and @
Fall 2019 Trend - Square toe & platform boots for the win 🙌🏻. The innovators/ early adopters are already rocking the square toes. There are a few brands offering these styles but not many. We probably won’t see square toes fully develop u
Case Study - The 1990´s reboot. 90’s styles have been on the rise since late 2014/2015 and first kicked off with the return of the slip dress and started progressing from there. We started seeing platform shoes reminiscent of 90’s c
Fall 2019 Trend - Platform combat boots. By far the standout footwear trend this fall is the platform combat boot. We reported earlier in the season that combat boots were trending but the platform version is really leading the pack. We can attribute
Case Study - Key Item Trends - Today we take a look at key items and what makes a particular item tip into popularity. The example we will use is this Céline net bag that became an Instagram sensation back in the summer of 2017. What is intere
Spring 2020 Key Item - HIS Shirt. This boxy, oversize item looks straight from the IT department or perhaps it’s your dad’s shirt. This square silhouette with the long short sleeves (oxymoron) gets a thumbs up from us. Again styling is ke
Fall 2019 Micro Trend - Bi color shoes. Part 2 of the bi-color micro trend where we now turn to footwear. All images except for the last 3 are from SS20 fashion month. The 5th image with the red and white boots is where this trend originated. In the
Fall 2019 Micro Trend - Bi Color. This micro trend is a 2 parter. First we will discuss key items that started appearing both on the runways & show goers during fashion month. It was well represented on the runway by Givenchy which showed multipl
Some additional denim looks from SS20 Stella McCartney. Luxury brands tend to not create the best denim, the washes are usually overdone and the prices insanely high. Over the years @stellamccartney has offered really interesting and worthwhile denim
Here are some really polished denim looks on show goers during fashion month. This really illustrates that denim is so much more versatile than just jeans & T-shirts.
Khaki pants - Sorry we’re pushing this one hard. Denim update next!
Belt it, Tie it, Cinch it.... Blazer mania is official and we are loving these uber chic approaches to styling a blazer